Writing articles – why should this be a strategy adopted by internet marketers?
When I first started in internet marketing within my home business, I was informed by my mentor over and over that ‘content is king’ and that article marketing is one of the main strategies you must adopt. You must aim to submit 2-3 articles per week I was told.
I just couldn’t really work this out and despite her best efforts to educate me about lead generation, back links etc; it might just as well have been someone speaking a foreign language for the little I understood. In fact, the online business world has its own unique language and believe me it took some learning, and still does!
I did as instructed and duly started to submit articles, reading up as much as I could and it was only when I started to see results, i.e. people visiting my site after reading my articles that it started to make some sense.
Why is it such an effective strategy?
The main 2 article submission sites that I would suggest are Ezinearticle.com and Go Articles.com.
All those involved in internet marketing know the money is in the list; but you have to generate that traffic first before you can make any money. Article marketing is a great free way of doing that. Once you article has been published, you sort of forget about it but it is out there and highly visible for anyone to see who happens to either search on the relevant keywords contained within it, or just stumbles across it by chance. It can continue to generate traffic for you ad infinitum.
By submitting your articles to these sites you can get traffic in 3 ways:
- Simply by your article being published by one or both of these article submission sites.
- Your article, or parts of it being picked up by and Ezine publisher and you will see their link at the top right of the Ezine Articles homepage. A publisher is someone who owns a website and/or they own a newsletter and they may want to publish your article within their site or publication. Whatever they choose to do with your article, it’s going to have your signature file at the bottom. At the end of every single article you write is your signature file. Anyone using your article has to include your signature block for compliance purposes.
- Your article gets indexed in the search engines. So how do you do this? Well it basically all comes down to keyword research. One of the main ways you target marketing is by targeting keywords. The entire search engines are based on keywords. It’s really important that you find and select the right keywords to use in your marketing. Some of the things that can help are software tools. My favourite free keyword software site is nichebotclassic.com and it is so simple to use. You just type in the keyword(s) you plan on using and it will bring up the number of daily searches on that keyword from the 3 main search engines.
Summary
Make sure your articles are easy to read, give value on your subject so readers are intrigued and want to find out more about your business so click on your signature file. You don’t have to write a masterpiece, you just want to generate enough interest that they click on your link at the bottom.
Sit down and write 5 articles at a time, keep them in the same category; your chances then increase of them all appearing in the lists your will see at the bottom of the Ezine pages also. What you’re doing here is increasing the traffic back to your site. If your content is good, this will increase the likelihood of a publisher picking up on it so that’s 2 main strategies to adopt in article marketing.
Long term leverage
The aim for long term leverage is to get your articles ranked in the search engines. This means that long after you’ve forgotten what you’ve written, those articles are up there and driving traffic to your site.
