Top search engine optimisation strategies for Press Release explained

The way in which you present your press release is just as important as the actual content of it.

What not to do

Never use all upper case letters. This looks unprofessional and will cause it to be rejected by most distribution companies
Consider your grammar and style as these will quickly destroy the credibility you are trying to create. Always ask someone to proof read before you submit. You can pay for the services of a professional to critique through sites such as Elance.
Do not embed HTML or any other mark up language within your press release. As it will be distributed over hundreds and sometimes thousands of networks, such formatting can negatively impact the readability of your content.

What to do

Open up with telling the audience why they should read it and what’s in it for them
Ensure the first 10 words of your release are as effective as they are the most important
Avoid overuse of adjectives and fancy language – remember KISS, keep it stupidly simple
Stick to the facts – avoid exaggerations and add-ons, keep to the point
Provide as much contact information as possible
Give examples of how your service or products meets your audience’s needs or desires
Be careful of wording – use only enough to get your point over but make each word count
Do not use jargon, speak plainly and use ordinary language that everyone understands
Press releases are about credibility and value – avoid hype and exclamation marks

Press Release optimisation

Press releases produce better results if there is a combination of creative writing coupled with targeted keywords
Integrate targeted keywords into your title, headline, sub-heading and the first two paragraphs. Your title should reflect the strongest keywords
Be careful of overuse of keywords, the emphasis of the search engines are normally on the title and first few paragraphs so focus them there
Whilst tempted to put your company or product name in the title, this is unlikely to bring you the exposure you want in the eyes of a search engine. You will want to use highly targeted search phrases that will be used by your potential customers
Include targeted links within the content
Many press release distribution services now offer the option of purchasing a hyperlink where you simply convert a keyword phrase within the release into an active hyperlink. This will increase search engine visibility for that keyword phrase and also drive additional traffic back to your website.

If you do all of the above, it will definitely help your press release get optimised on all of the search engines.

Here is a list of 32 FREE press release submission sites that you may want to check out and submit your release to several if not all of these. Should you find any of them no longer offering a free service I would really appreciate you letting me know?

Outsourcing distribution

For those reading this that prefer to outsource most things and put in as little effort as possible, there is some software out there that will do everything for you. Press Equalizer is by far the Nr 1 press release writing software that I know of.

You download the software and it helps you create press releases and then distributes them for you. The software gives you templates specifically designed to attract visitors and get ranked highly in the search engines. It simultaneously submits your releases to dozens of newswires. In summary what it does is:

Gets your website into the major search engines
Have your press release compiled and submitted to distribution services daily
Get 100s of high-quality back links
Modify step-by-step templates with amazing results
Submit press release for any affiliate product without a website
Guarantee that your press release will be trawled by all of the major search engines in 3 days or less

http://www.prlog.org/

Disclaimer: I receive no gain whatsoever by promotion of any websites listed on this page, they are merely there to add value and content for the reader.

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