Don’t give up on your internet business (well not yet anyhow)
Most internet marketers fail because they try a few quick promotion methods, see little results then just give up. They lack the focus and determination that this industry demands. Someone, somewhere promised them they would be earning high figures in a matter of days/weeks and when this doesn’t materialise, the inner voice within most people tells them to give up, this is a waste of time, it’ll never work.
But what if someone said to you “this is not your fault”. Would that make you feel any better, a bit more motivated?
One of the main and fundamental reasons most internet marketers fail is they don’t know how to gain traffic to their sites. Perhaps they miss the value of the connection between themselves and their prospects and see their list for what it is i.e. a list of faceless people that they need to sell their product/opportunity to and as quickly as possible. As more and more people unsubscribe from their list, they’re often left wondering ‘Why is no-one interested in this product’. The answer is simple; you were obviously interested enough to buy it, so what was it that made you buy? What marketing approach did your vendor use? Was it that they valued you, sold you the benefits rather than the product? If so, then go back and see exactly what attracted you to this, what were the defining keywords/phrases used that made you buy? Now replicate this method. I would not advise that you plagiarise but simply observe the use of language, what value to you was offered with the product and what the real reason you bought it was. You see, people join people and if they can relate to your reasons for purchasing, then perhaps they have very similar reasons for looking at your site.
Another reason for failure is time management and this is very important to your business. You should set out daily goals and ensure these are achieved before you go to bed each night. If you are combining an online business with a regular job in the early days, then you need to be even more focussed, structured and rigidly manage your time. Failing to plan your day(s) is planning to fail.
You need to make choices every day, positive choices and even taking no action is a choice, albeit it a negative one. A lot of internet marketers fail because they just stop working.
If you find a lot of what is written above applies to you, then may I suggest you do your due diligence and either find a business that has a mentorship programme or invest in some online coaching? This can be expensive though and may be in excess of $850+ for 8 hours coaching.
Online mentoring is occasionally compared unfavourably with face to face mentoring. Online mentoring is effective in many areas, but is especially important in areas that involve specialised knowledge and skills. What could be better than looking over the shoulder of those in the industry who are doing it? Not only are they doing it, but they are hugely successful. As highlighted above, find someone who is doing it and copy them.
An analogy I like to make with this is just watch children and their parents when they are out in a restaurant. What does the child do? They stare at people, fascinated by them and what they are doing. What do the parents say? “Stop staring, look away”. What we should be saying to our children is watch what others do and copy. Children learn through mimicking, monkey see, monkey do type of learning. They then go to school and are asked to draw/write something. The very young ones will watch their classmates and try to copy and what does the teacher say? Yes, you’ve got it, “stop copying, do your own work”! We should always strive to learn from those who do it better than us.
So bring back that child who is fascinated by everyone and everything and start adopting your own ‘monkey see, monkey do’ way of learning. The world of internet marketing is an Aladdin’s cave of opportunities of learning. Tap into it now, use it and build yourself a successful and prosperous home business that is sustainable for many years to come.
