Archive for 'what is niche marketing'

5 money making niches for 2010 and how you can get the edge

5 money making niches for 2010 and how you can get the edge

Doing extensive research into what is happening in the world of online marketing has led to 5 main areas that are displaying rapid growth and these are:

  1. Education
  2. Health & Wellness
  3. Booze
  4. Local, local, local
  5. Pets

People ask the question “is there any niches that are too saturated” and that is a very good question.   If you do your research thoroughly and you find that questions relating to a particular niche are continuing to crop up often in various forums or search engines, then you have your answer right there.

The next question you may ask is “should I go wide or deep into the niche”?  Going deep would be something like taking a niche market and targeting it towards a particular group of society, for example ‘Health & Nutrition for older people’ and that would be called going deep in one market.

Going wide would mean doing a little bit in Booze, a little bit in Pets, a little bit in Education and so on.

3 main benefits of Niche Marketing

  • Much less competition – you can own and dominate a particular niche subject
  • Subject expert – owning a niche means you become that person that everyone goes to for their solutions.  More people will seek you out rather than your competitors
  • Faster results – it doesn’t take long to rank well for niche related keywords

If you specialise in one particular area, it doesn’t take long at all to rank really well with the search engines.

Finding a niche and how you can get the edge

Go into discussion forums and find out what the top questions are – note how many  replies there are to each question, note how many times each question has been viewed.  Focus also on the answers that other people are providing to the questions.

One idea from there is that you do extensive research and create an eBook that in turn answers all the questions that people are asking.  I must emphasise at this point that you should never plagiarise anyone else’s efforts.  The content of the book must be in your own words and based on your research findings.

The first step is being able to build a product that people are willing to pay for and that answers their question.

How can I find forums to do research on?

If you go to big-board.com you will find there a directory of message boards that tell you how many posts each forum has and how many members, the more posts, the more active, the more people there are, the more answers you can get to questions relating to your particular niche.

Big-board does not necessarily list all the forums that are out there so what you could also do is go to Google and search for ‘your keyword forum’, for example ‘Honda car forum’ and put this in quotes.  This will provide a ton more message forums within your niche.

You don’t want to get involved with a forum that has only a few posts and even less members as this will get you nowhere.

Another great source of niches is called ‘Top Site’ and one in particular is called Squidoo.   Given that there are thousands of people on Squidoo daily, being ranked in the Top 100 is a big deal.

Another great source of information is hubpages.com and every day they have what is known as Featured Hub.   Hubs are just very simple web pages that people have made that explain how to do something or something they recommend, things like that.  Like Squidoo, you can search hub pages by category.

There’s nothing about hub pages that appears to rate one more highly than the others, the top one changes every day so if you see one that is of interest, make a note because it will soon be gone.

If all the above has given you food for thought, why not sign up here and start BUILDING A WEBSITE.  You will receive a FREE copy of ‘Create Your Own Website by 3.45 this afternoon’.

What is Niche Marketing – a simple explanation?

What is a niche?

A niche is a term used often by Internet Marketers and it means a specific segment of a market.  In theory, you seek out specific segments of a market and get a website; you then promote it to your list and market your product to them.  In a nutshell, it is what your website is all about.

newbieHow to start an internet business the wrong way

Beginners spend a lot of time looking for new niches or untapped niches and there’s a lot of sites online promising to give you untapped niches.  If you’re a beginner, don’t do this.  This is a waste of your time and it’s a waste of your energy.  Once you get more established and you are comfortable using all your new skills then perhaps start to experiment with more diverse niches.  To start with though:

STICK WITH THE MAIN 3 MARKETS

When starting out in an internet business you should know that there are 3 markets that are universally popular and these 3 markets have thousands, even millions of people searching and prepared to buy information on them.

In truth, you could spend your entire online career within these 3 markets and never have to venture outside of them and still make a substantial online income.  These 3 niches follow the basic rule of economics and that is Supply and Demand.  People are looking for something, you have it and you sell it to them.  If you can find what people are demanding, and you can supply it, you will be in business forever.

Don’t make it any more difficult than it needs to be, stick with the main 3 markets and you WILL be successful

What are these 3 main markets?

Pure and simply they are:

HEALTH

WEALTH

LIFESTYLE

A niche is a section of one of these markets.  Let’s look at some suggestions within each of these markets:

WEALTH

  • Online trading
  • Work from home
  • Credit cards
  • Internet marketing
  • Start your own business
  • Mortgages
  • Debt relief
  • Business opportunities
  • Government grants
  • How to purchase foreclosures

The author’s main opportunity focuses around Internet Marketing and that alone is a multi billion dollar industry.

HEALTH

  • Healthy Eating
  • Medical procedures
  • Increase energy
  • Headache relief
  • Lose weight
  • Gain weight
  • Hair loss
  • Supplements
  • Skin care
  • Children’s health
  • Diet
  • Quit smoking

LIFESTYLE

Most people today crave and desire a healthy work/life balance although many fail to achieve it.  This is mainly down to longer working hours, time spent commuting to and from work, never actually finishing work in the office and continuing with it at home and therefore having no real quality of life.  Other niches within this large industry include:

  • Mind, body and spirit – a major boom industry at the moment
  • Personal development
  • Dating
  • Computer games
  • How to sell your house
  • The web
  • Online study courses – another multimillion dollar industry.  You could build yourself a website and sell online courses to meet the ever growing demand.
  • Alternative energy
  • Motivation
  • Self improvement
  • Spirituality
  • Pets
  • DIY
  • Relationship advice
  • Divorce
  • Stress management

If one of the 3 main areas above resonate with you and you are knowledgeable about it, you could easily have an online business.  Consider all the ideas above and start thinking creatively and thinking ‘I’ve always sort of been interested in xyz’.  Why not expand your interest and start your own business?

Where do I start in finding products to market?

There are a number of areas you can find businesses to promote and some of these are:

  • Commission Junction
  • Shareasale
  • Clickbank
  • Clixgalore
  • HD Publishing
  • Market Health

Firstly though you have to build a list otherwise you have no-one to market your products to.  You could if you wish start by signing up for a few lists.  Google products in your area of interest and discover what sort of products people are promoting.  See what is out there by doing a bit of market research.

In summary, that is what a niche is and it is what your eventual website will be about, the subject matter if you like of your site.

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