Archive for 'online training'

New You Tube Moneymaking Tool (Free)

Most people, myself included focus on getting ranked and getting our videos to show up in Google’s top pages and we need to start learning how to do this within You Tube.  We need to learn how to rank in the You Tube Search Results.   This really cool
You Tube Moneymaking Tool
will show you how to do this.

A recent report revealed some interesting results and these results may surprise you:

CISCO has gone on record by saying that by 2013, video will be 90% of all consumer IP traffic and 64% of mobile.

You Tube Moneymaking Background Report

The implications from this is that more and more people will gravitate towards You Tube to find information and it will not just be a source for people to seek out entertainment.  Increasingly they will go to this site to find information on local plumbers, Real Estate information, help with a specific problem they are having etc.  Video Marketing is going to explode and if you’re not doing it, then you seriously need to be considering it.  It’s time now to start getting your videos to rank in the video search engines and not just in Google.

I am a subscriber on Chad Kimball’s list and this guy is just amazing, the value I receive from him and all for FREE should not be overlooked.  There’s not many people’s lists I subscribe to as most of them are full of hot air, but this guy brings value time after time after time.

It is his latest video that alerted me to this rapidly increasing phenomenon that is You Tube Video Marketing.

Please watch and get ready to be EDUCATED.

New You Tube Moneymaking Tool (Free)

Unfortunately it is not yet available to us UK marketers but this is only a matter of time.

How To Find the Right Domain For Your Business

A Domain Name is a name given to your website that gives you an identity on the web and is the name by which your site will be identified.   Every website has its own domain name, there will never be 2 with the same name unlike an offline business or franchise where the brand name IS the business.

For example, compare a Domain Name to an offline Franchise Name such as McDonalds;  if this was an online business and you were buying into McDonalds you would look for a Domain Name, preferably with the McDonalds brand but the Top Level Domain i.e. www.McDonalds.com will not be available as it will be used by the overall business owner.  So, what you would do in effect is to look for perhaps McDonaldsburgers.com or McDonaldsRealBeef.com.

I made 2 short videos that I hope explains it a bit further:

How To Choose the Right Domain

How To Find a Keyword Rich Domain

To Check Availability and Buy Your Low Cost Domain,

click on the GoDaddy advert at the bottom right of this page

The Law of Attraction

I remember when I first came into Internet Marketing and lots of people talking about The Law of Attraction, The Secret and I really had no idea what it was all about.

However, I bowed to their wisdom and started looking into it to see what was so great about it and everything just seemed to make so much sense.  I bought a book called ‘The Secret’ and that is when I started looking at life in a much more positive light.

I have lost count now of the many ‘coincidences’ whereby really good things have happened to me.  This has happened both personally and within my business.  I have more patience now because I just ‘know things will happen’ and they will be as I want them to be.

Here’s 2 short clips that I really enjoy and hope you do too.

The Law of Attraction

Letting Your Results Dictate Your Mental State - Bob Proctor

Introduction to Traffic and Internet Marketing

Within the world of internet marketing the term ‘traffic’ will be used all the time and basically refers to the flow of people to and from your website.   It is without doubt the most important aspect of your business as an internet marketer – this traffic is your potential customers.

I was very experienced at drawing in customers when I worked in the offline world, but Internet Marketing proved to be a completely new learning curve for me.  The hardest part I found was accepting that you are dealing with ‘faceless customers’ so you have to find some way of winning them over, of making them want to buy from you.

This is where some marketers become unstuck.  You see, they buy a domain name, put up a squeeze page or small website then sit back and wait for the traffic to flock to their website.  I have to tell you that many of them are still sitting there and they are waiting and they are waiting and waiting again….  It just doesn’t work like that unfortunately as over 90% of potential internet marketers find out to their cost.

The best type of traffic

Some marketers are under the misapprehension that if they buy lots of lists of names and email addresses then that will solve the problem.  So why does it not solve the problem?  They voice comments such as “I thought the whole object of the internet marketing business was to drive traffic to your website.”

Well the reason it didn’t work is because many of those people on that list had not the slightest notion of buying into their opportunity.  In a nutshell, they were not targeted traffic i.e. they were not opportunity seekers searching out a product similar to what you are selling.  Perhaps they were just browsing, came across your site, liked the FREE product you were promoting to get people to sign up and voila, they appear on your list.

Now in theory, this should work right?  All the other internet marketers tell us the money is in the list so why are the people on my list not buying my products?  The answer is simple although there may be a few reasons why they are not buying:

  • They have absolutely no interest in the niche industry you are selling in
  • There is no relationship built up between you and them, they do not know you, you are a faceless person to them
  • They are just not in a position to buy at this time but could do so in the future
  • They are not impulse buyers and take a bit longer to be convinced of the value a particular product can bring to them

In summary, you will not have an internet business until you have a list and you will not make money online until and unless your list is a targeted one.  You have a product or products to promote that are in high demand and your marketing is targeted towards finding those people looking for your product and driving them towards your opt-in form on your website.  It is the basic rule of economics – supply and demand!

The REAL secret to Making Money Online and what most people do not do

Making money online is a skill and just like any other skill in life, it CAN be taught.  Many people online teach how to make money, or claim to teach this but what they are doing in effect is trying to sell lame products.

How do you actually make money online?

Similar to any offline business, there is a system to success, it is no good starting out in a web business ‘hoping’ and ‘wishing’ and sitting with fingers crossed; there is a process to learn and you need to learn what this process is.

Does this process take time to learn?   Yes it does and it took me 5-6 months to really learn what it was all about.  Does it work?  You bet it does but you really do need to know what you are doing if you want to build a sustainable business and you are in it for the long haul.

4 main elements to online success

Basically there are 4 main elements, all equally vital to online success and these are:   Having the correct attitude, the right mindset

  • Knowing some simple web skills
  • Having a product(s) (be it yours or someone elses)
  • Having the skills to market your product

You have the correct mindset already if you are reading this article, because it means you are interested in, or are considering moving towards an online business.

If you are serious about wanting to make money online and you have a fear of the web, you need to get over this.  I am sure 99% of people have this fear when they first start off and I was no different.

Products – this is where I see a lot of people make mistakes.  A large majority of new marketers will spend hundreds, if not thousands of dollars buying a vast range of products from experienced marketers with great promises of ‘riches’ by simply selling them on.  What happens in many cases are these products, be they DVDs, CD ROMs or elearning materials end up gathering dust under the bed, in the garage or sitting on a computer hard drive and never opened up.  Why is this?  It is because most people do not know WHAT to actually do with the products.

Do you know how the majority of people make their money online?  They sell directly to their own list.  This means they sell directly to people who are already on their database.  How do they get people on this database?  Well they work very hard to capture our details when we first visit their website, we enter our name and email and we are entered straight into the marketers’ list or database.

How do they make money from their list?

The marketers spend a lot of time and energy into building their list by sending out regular emails talking about themselves and offering value to the people on their list by way of free products etc.  They start to build up respect and trust with the people on their lists and then every time they have a product, they send out an email to this list.  Because they have spent time cultivating and building a relationship with their list, it normally always results in a sale.   You will hear the saying time and time again in internet marketing “the money is in the list” and this is absolutely true.

I see many newcomers to the industry make the same mistake in believing that simply having a product online will result in sales.  This may have been true some 8 or 9 years ago but no more.

Common mistakes made

As outlined above, many people misled into the industry believing they will make their fortune overnight become rapidly disillusioned.  Their initial all important enthusiasm (correct mindset and attitude) gets slowly chipped away.  Goodbye excitement quickly changes to hello resentment and they will start to say things like “the web is a con; you can’t make any money on it….”  Well, yes you can but you need to know WHAT and HOW you should be working your business.

The successful online marketers today work smarter, not necessarily harder but smarter.  By that I mean they focus on building their lists.  This business is a marathon and not a sprint.  You may be excited to get you site online and let everyone know about your product and this is great; this enthusiasm is encouraged and supported.

However, if you could just slightly change your thinking to concentrate, at least for a while on simply building a list, this will probably be the one defining element that will separate you from the majority of people who do NOT make money online.

In summary, the three most important elements to your business are:

  • Building your list
  • List building
  • Building your list

There is a HUGE difference between having a website and having a business.  Whilst you do need a website, there are thousands if not millions of websites out there not making money.  Therefore having a website is not having a web business.

Having a product is also NOT a business, again there are hundreds of thousands of websites that have a product but make no money.

So, to finish off, what is the key to having a successful online web business?  The answer………Customers - or in other words ‘YOUR LIST’.

Want to work with me and start off the RIGHT way?  Just enter your details on the right hand side of the page here and get lots of FREE information that will start you off, and more importantly make sure you STAY on the path to MAKING MONEY ONLINE.

Internet Marketing – Newbies can’t teach me anything!

Well, how arrogant does that title sound when you read it aloud?

But it was a comment made to me the other day and I have to admit it left me quite shocked.  I was showing a contact on one of the social networking sites some excellent training I had received and the remark to me was “how can someone who has only been in the Internet Marketing business for less than 2 years teach me anything”?

The successful Internet Marketer I had introduced this person to is an Award Winning Internet Coach, and when he hosts webinars, no less than 800 of his members turn out to hear and be educated with what he has to teach.  So, for someone to make such a snap judgement after listening to only a few minutes intro, left me quite speechless (not an easy feat by any stretch of the imagination lol).

You see, I have never been someone who is afraid to admit they don’t know something and I always say “a day wasted is a day I haven’t learned something”.  I am never too proud to ask whoever is the best person to teach me how to do something and that is because I do not judge people.

What I’ve found since coming into this industry is there are a lot of ruthless people – yes we find this in all walks of life but there seems to be an abundance of them in Internet Marketing.  People who profess to ‘know it all’ and really only ‘think they know it all’.  No human being ever ‘knows it all’ when it comes to anything, there is always room for improvement.

So, please forgive me venting in this blog post, but my message is to this type of person ‘don’t think you’re all that, allow yourself to swallow that pride you have but be careful of choking!  I would also ask you to be prepared to accept that newer people into the industry bring fresh eyes to what is an ever evolving and fast moving business that doesn’t rest on its laurels – you may do this inadvertently because ‘no-one can teach you anything’ and this will be at your peril!

Why so many people give up on their online business opportunity

A question I am asked time and time again is “can a complete newcomer make money online”.  My response to that is, and always will be “absolutely YES, if the correct mindset is in place”.  The correct mindset CAN make money online.

Now if you’re reading this article here and already you have those doubts in your head, those nagging fears and you’re questioning yourself in this business, do you know what? – That is absolutely fine, it really is and I almost embrace that.  I was like that when I started out in the online industry.  I was excited about my new business, of course I had fears and I questioned myself many, many times as to whether I could do this.

There has never been a better time than right now to start an online business.  Please do not start thinking that you’re too late, that you should have done this years ago, that you’ve missed the boat because nothing could be further from the truth.

Just think about Google for a second, Google is almost 12 years old.  Imagine 12 years into the car industry or the computer industry or the airline industry.  Do you think people are saying “oh well, it’s almost 12 years old now, we’ve missed the boat”.  Absolutely they are not, people are always looking for the next best thing, how to improve on what is already out there and the world of the internet is no different.

Here we are into the second decade of the 21st century and this is the perfect time to start, to really consider an online business.  The web is still in its infancy, yet it’s not a fad, it’s not a phase, it’s not going to disappear.

The fundamental fact about the internet, if you decide to really take this seriously, is that you can reach an unlimited audience and the entry costs are pretty much next to nothing.  Compare this to any other business and there simply is no comparison.  This opportunity that is in right in front of both you and I has never been seen before in our lifetime but I suspect there’s a part of you that actually does know that, and it will never be seen again.

Now if you’re familiar with Robert Kiyosaki and his books on success, he always says that the way to success is to stand in front of a trend.  We are all in front of the biggest trend we will ever see.  My question to you therefore is, what are you going to do about it?  Are you going to sit there and let it pass and in a few years from now turn round and say “oh, I should have got involved” or are you going to dive in despite having some fears, which I’m sure you do have, and actually get involved?

Can a Beginner Really Make Money Online?

YES, YES, YES!  Like any business though, there will be a certain number of new skills you will have to learn first.  For some reason, the web has got a kind of reputation of being really quick and you don’t have to do any work.  That is not strictly true, it’s not particularly quick, and it’s not particularly easy.  Great incomes can be made however, but only AFTER a new Skillset is learnt.

The problem or difficulty facing most people starting out online is that all these new skills are more of less thrown at you at once and we end up with ‘information overload’.  It’s at this point that many people give up, they tell themselves it’s not for them, it’s too difficult, they don’t have the skills to make money online.

What I’d like to do now is to take these new skills and break them down.  The new skills you will need to get comfortable with are:

  • Correct mindset
  • Simple web skills – get over that web fear
  • How to create a webpage
  • How to upload
  • Autoresponders
  • How to generate traffic

The very definition of a skill is that it can be learnt, that is what a skill is.  Just think of a baby trying to walk, takes its first steps then falls down.  Mother then says out loud “oh well, that’s it, this one’s never going to be a walker”.  No, the baby is developing a skill that needs to be perfected and the only way this is going to happen is to take a few bumps along the way, get frustrated but the baby never gives up.  You are a baby in the world of internet marketing, you will take many bumps along the way, you will probably want to tear your hair out in frustration but what you must NEVER do is GIVE UP.

Website versus webpage – what is the difference?

A Website is an online presence and it doesn’t matter what the content is for it as long as there is something online.  Every website has a domain name, and this is similar to a book having a title, your website has a title referred to as a domain name.

Although you may only have one domain name, every website can have different pages. These are known as WebPages.   Using the book analogy again, this is like hundreds of pages within the book but they all come under the one title.  A website can have hundreds, even thousands of pages all under the one domain name.

Creating a webpage – some things to note

You need an html editor and I use Kompozer, it is free to download and very simple to use.  It has a WYSIWYG (what you see is what you get) format, so it is very similar to putting together a word document.

A Home Page is the page that visitors see when they type in your domain name, it is your main page of your website and in the html editor it is entitled the index.html page.  You will physically save it as index.html when you are working on your home page in Kompozer.

If you have a second page you are working on in Kompozer, this must be given a different title, remember it is only your home page that you save as index.html.  An example of a page you may want to include in your website is an ‘about me’ page.  When you save this unnamed page in Kompozer as this title you must not include any spaces, for example you must save it as aboutme.html.  If you look at my blog site you will see I have different pages set up there – http://www.businessmentorblog.com.  Try clicking on the different pages and watch in the address bar when you do so and you will see how businessmentorblog.com is what would be my index.html page and I have saved the other pages as different headings.

To go straight to a webpage within your website, you simply type in the main domain name followed by a / and then the name of the page you want to go to.

Why not start right here, right now.  Enter your details in the box there at the top right hand side of my page and just see what this new online world has waiting for you.

Brick wall ahead – non techie about to come crashing through!

I’ve gained so much technical knowledge these last 6 months or so now that I think I get a wee bit carried away with myself and sometimes I think I’m a lot better than I really am.  I try and be too adventurous and it always comes back to bite me on the proverbial.

What I’ve been trying to do for the last xx hours is something that probably sounds really simple to some people and it is to do with setting up accounts.  It was in place, or so I thought until I went to move some accounts around and realised I hadn’t quite got it right with one of them in the first place.  In the end I got so frustrated with trying to backtrack etc, I just closed the account and opened a new one.

Do you ever find yourself doing that, taking the long way round things when a really simple solution is staring you straight in the face?  Pragmatism is a large part of my personality and most pragmatists don’t take time to read instructions, they just plough straight in.  Well that is me over and over, and I never learn.  It doesn’t always result in errors but when it does, I would give anything to be the opposite type of personality and be a reflector.  Someone who doesn’t make decisions quickly but takes lots and lots of time to evaluate, to weigh up all the pros and cons and then takes things one baby step at a time.

So, that’s where I’m at right now.

On the positive side, I attended a fantastic webinar with our marketing group tonight and learned of really exciting things happening.  I’m always amazed at how we never sit still, there’s always some other high money making venture waiting to be thrust into our laps.

Tonight was extra exciting though – not only is there some really HOT STUFF coming our way but we are putting on a timebound promotion where people can try before they buy with all our marketing and coaching club.  All this for just $1 - I just can’t see how it is possible but if that’s what the boss says, that’s what we can offer.  I just wish I had this opportunity to access the best training materials and make lots of money for just $1 – I would have been laughing all the way to the bank.

So, here it is - grab it while you can because it won’t be there forever and could be taken down at any time.

Out with the Old and in with the New – Reflection of an Internet Marketer

As we get towards the end of 2009, I thought I’d take a bit of time to reflect on where I’m at personally in comparison to this time last year.

At the end of last year and having worked on an extremely demanding and mentally draining task in my corporate role, I was in work and thinking “I need another huge challenge similar to that, I need to be working pro-actively, making decisions, devising strategic plans and working alongside my fantastic team to deliver outstanding results.

It didn’t happen and much as I tried to be pro-active and forward thinking, proposing several suggestions based on sound business sense and customer service, others who needed to endorse the proposed changes were much more risk averse than I was.

Working in career guidance we teach a model called the alignment model and this basically outlines that your needs and wants have to be in alignment with the organisation you work for.  If you are out of alignment then you need to either find that motivator, that driver outside of work to feel fulfilled, or you need to look for another job.

I didn’t want to look for another job because I really love and believe in what I do, I work alongside a fantastic team who are well motivate, embrace change and constantly come up with new and exciting ideas that we discuss then implement.

So what did I do?  Well I found the challenge I was seeking by joining a Home Business opportunity with the full intention of making it a success and eventually working from home full-time.

I have to say however, I had absolutely no idea about internet marketing or how to make money online.  I knew how to surf the net and send email but that really was about the extent of it.  Now I have so much learning under my belt, I amaze myself sometimes by things I do know but thought I didn’t if that makes sense.

5 months down the road and I’m still working in my management role and running my business part-time.  That however is my choice.  Financially I could leave now but something inside of me is saying “don’t do it just yet”.

You see, I still have lots I want to do in my job, changes I want to see implemented, some of which I have personally proposed and many of these will happen in 2010.  I also don’t feel I’m ready to leave the team and sit at home on my own.  Although I love to work on my own at times, I also enjoy going to work in the morning, having a laugh with the others and seeing great results every day.

If you’re reading this blog post and you are working in a position that often leaves you unfulfilled, why not consider doing what I did and finding that challenge in something else.  You definitely won’t regret it, that’s for sure and may find like I did, that this is something I should have done years ago.

If you want to get started, just fill in your details at the top of this post and I’ll help you get started on your road to financial freedom (if that’s what you want) or get you to a point where YOU can sack YOUR BOSS!  How good would that feel?

As I sign off now with only 3 days left of this old year, I have to say it’s been fantastic, rewarding, challenging at times but just like any other year I have had, I wouldn’t have changed anything.  Everything I do and have done has been for a reason and it’s all been worthwhile.

Every day’s a school day and a day you haven’t learned something new, is a day wasted!