Archive for 'online marketing'

New You Tube Moneymaking Tool (Free)

Most people, myself included focus on getting ranked and getting our videos to show up in Google’s top pages and we need to start learning how to do this within You Tube.  We need to learn how to rank in the You Tube Search Results.   This really cool
You Tube Moneymaking Tool
will show you how to do this.

A recent report revealed some interesting results and these results may surprise you:

CISCO has gone on record by saying that by 2013, video will be 90% of all consumer IP traffic and 64% of mobile.

You Tube Moneymaking Background Report

The implications from this is that more and more people will gravitate towards You Tube to find information and it will not just be a source for people to seek out entertainment.  Increasingly they will go to this site to find information on local plumbers, Real Estate information, help with a specific problem they are having etc.  Video Marketing is going to explode and if you’re not doing it, then you seriously need to be considering it.  It’s time now to start getting your videos to rank in the video search engines and not just in Google.

I am a subscriber on Chad Kimball’s list and this guy is just amazing, the value I receive from him and all for FREE should not be overlooked.  There’s not many people’s lists I subscribe to as most of them are full of hot air, but this guy brings value time after time after time.

It is his latest video that alerted me to this rapidly increasing phenomenon that is You Tube Video Marketing.

Please watch and get ready to be EDUCATED.

New You Tube Moneymaking Tool (Free)

Unfortunately it is not yet available to us UK marketers but this is only a matter of time.

2 simple words that will guarantee success in Internet Marketing

Do you look in the mirror every morning and like what you see? Do you see someone who has achieved or do you see someone who is always in pursuit of that next best thing but rarely gets there? What about your achievements, successes and things that haven’t gone so great for you – well to be frank, the buck stops with that person who is looking out at you from that mirror.

Just Do It!

Once you begin to really take responsibility for how you want your life to be, then that is when wonderful things start to happen. There are 2 simple words that will determine whether you get there or not. The first of these words is BUSY – yes, that’s right. How often have you used this word to stop you doing something you really know you should be doing?
I often used that word as some way of avoiding what I really should be doing, I would be ‘busy’ on some of the social networking sites convincing myself that somehow this was productive to my online business. Yes it was, but nowhere near as productive as I could have been had I taken ACTION, the second of these 2 simple words.

I knew I needed to have focus and that focus needed to manifest itself into action. Let us study both of these words for just a second in the context solely of internet marketing:

2 words explained

BUSY – being too busy doing the wrong things will do nothing to drive your business forward. Whilst it may be wonderful to spend time looking at others’ perceived online successes, this is doing nothing for you and you are losing money every minute you are ‘busy’ doing this.

ACTION on the other hand is doing what needs to be done to drive your business forward and you are making money whilst doing so. You can also take pleasure in striking actions from your ‘to do’ list each day and preparing your action list for the next day. Action will turn your dreams into a reality, being forever ‘busy’ will ensure they remain just that – a dream!

What intrigued me when I first started online is that I knew I was procrastinating, avoiding, being busy – call it what you will but what was that part of my brain that convinced me I was ‘busy’ all the time when in effect I was achieving nothing.  Whilst in normal terms, ‘being busy’ and ‘taking action’ may equate to one and the same, in the world of online business, there is a huge difference.

The funny thing about both these simple words is that almost every online marketer knows the difference and can easily see it in others.   Why is it so difficult then for us to see it in ourselves?    I’ll use a simple analogy of a smoker.  They know this habit is a bad one but they persist with it – they also know the damage that their passive smoking can inflict on others – but they continue to do it. They know fully what the long term results will be but they persevere with their bad habit.

So too will being ‘BUSY’, it will just eat away at you and in the long term all you will have will be broken dreams.

Busy people will have no end of explanations for why they did or did not do something.

What to do to avoid the ‘busy’ syndrome and get some ‘action’ into your business

  • Firstly, do not go near your emails or any social networking site when you first switch on your PC.
  • Have a list at your side and write down 5 things each evening you must do the next day
  • When you switch on your PC start at #1 on your list and work through all 5 crossing off as you do them
  • once this is done, allow yourself some time on the social networking sites because these are important to internet marketers but strictly limit yourself and go on there with a clear purpose
  • The same applies to the forums – allow a time and when that time is up – LEAVE the forums

You will face some setbacks and when you do, the question to ask yourself is this “are my goals and dreams worth trying to get over this hurdle?” If the answer is a resounding “YES”, then take ACTION. If your answer is a defeatist “NO”, then you need to have a bigger dream

A dream without an action plan is just that – a dream and it will never be anything more unless you take those vital action steps to make things happen.

The REAL secret to Making Money Online and what most people do not do

Making money online is a skill and just like any other skill in life, it CAN be taught.  Many people online teach how to make money, or claim to teach this but what they are doing in effect is trying to sell lame products.

How do you actually make money online?

Similar to any offline business, there is a system to success, it is no good starting out in a web business ‘hoping’ and ‘wishing’ and sitting with fingers crossed; there is a process to learn and you need to learn what this process is.

Does this process take time to learn?   Yes it does and it took me 5-6 months to really learn what it was all about.  Does it work?  You bet it does but you really do need to know what you are doing if you want to build a sustainable business and you are in it for the long haul.

4 main elements to online success

Basically there are 4 main elements, all equally vital to online success and these are:   Having the correct attitude, the right mindset

  • Knowing some simple web skills
  • Having a product(s) (be it yours or someone elses)
  • Having the skills to market your product

You have the correct mindset already if you are reading this article, because it means you are interested in, or are considering moving towards an online business.

If you are serious about wanting to make money online and you have a fear of the web, you need to get over this.  I am sure 99% of people have this fear when they first start off and I was no different.

Products – this is where I see a lot of people make mistakes.  A large majority of new marketers will spend hundreds, if not thousands of dollars buying a vast range of products from experienced marketers with great promises of ‘riches’ by simply selling them on.  What happens in many cases are these products, be they DVDs, CD ROMs or elearning materials end up gathering dust under the bed, in the garage or sitting on a computer hard drive and never opened up.  Why is this?  It is because most people do not know WHAT to actually do with the products.

Do you know how the majority of people make their money online?  They sell directly to their own list.  This means they sell directly to people who are already on their database.  How do they get people on this database?  Well they work very hard to capture our details when we first visit their website, we enter our name and email and we are entered straight into the marketers’ list or database.

How do they make money from their list?

The marketers spend a lot of time and energy into building their list by sending out regular emails talking about themselves and offering value to the people on their list by way of free products etc.  They start to build up respect and trust with the people on their lists and then every time they have a product, they send out an email to this list.  Because they have spent time cultivating and building a relationship with their list, it normally always results in a sale.   You will hear the saying time and time again in internet marketing “the money is in the list” and this is absolutely true.

I see many newcomers to the industry make the same mistake in believing that simply having a product online will result in sales.  This may have been true some 8 or 9 years ago but no more.

Common mistakes made

As outlined above, many people misled into the industry believing they will make their fortune overnight become rapidly disillusioned.  Their initial all important enthusiasm (correct mindset and attitude) gets slowly chipped away.  Goodbye excitement quickly changes to hello resentment and they will start to say things like “the web is a con; you can’t make any money on it….”  Well, yes you can but you need to know WHAT and HOW you should be working your business.

The successful online marketers today work smarter, not necessarily harder but smarter.  By that I mean they focus on building their lists.  This business is a marathon and not a sprint.  You may be excited to get you site online and let everyone know about your product and this is great; this enthusiasm is encouraged and supported.

However, if you could just slightly change your thinking to concentrate, at least for a while on simply building a list, this will probably be the one defining element that will separate you from the majority of people who do NOT make money online.

In summary, the three most important elements to your business are:

  • Building your list
  • List building
  • Building your list

There is a HUGE difference between having a website and having a business.  Whilst you do need a website, there are thousands if not millions of websites out there not making money.  Therefore having a website is not having a web business.

Having a product is also NOT a business, again there are hundreds of thousands of websites that have a product but make no money.

So, to finish off, what is the key to having a successful online web business?  The answer………Customers - or in other words ‘YOUR LIST’.

Want to work with me and start off the RIGHT way?  Just enter your details on the right hand side of the page here and get lots of FREE information that will start you off, and more importantly make sure you STAY on the path to MAKING MONEY ONLINE.

Why so many people give up on their online business opportunity

A question I am asked time and time again is “can a complete newcomer make money online”.  My response to that is, and always will be “absolutely YES, if the correct mindset is in place”.  The correct mindset CAN make money online.

Now if you’re reading this article here and already you have those doubts in your head, those nagging fears and you’re questioning yourself in this business, do you know what? – That is absolutely fine, it really is and I almost embrace that.  I was like that when I started out in the online industry.  I was excited about my new business, of course I had fears and I questioned myself many, many times as to whether I could do this.

There has never been a better time than right now to start an online business.  Please do not start thinking that you’re too late, that you should have done this years ago, that you’ve missed the boat because nothing could be further from the truth.

Just think about Google for a second, Google is almost 12 years old.  Imagine 12 years into the car industry or the computer industry or the airline industry.  Do you think people are saying “oh well, it’s almost 12 years old now, we’ve missed the boat”.  Absolutely they are not, people are always looking for the next best thing, how to improve on what is already out there and the world of the internet is no different.

Here we are into the second decade of the 21st century and this is the perfect time to start, to really consider an online business.  The web is still in its infancy, yet it’s not a fad, it’s not a phase, it’s not going to disappear.

The fundamental fact about the internet, if you decide to really take this seriously, is that you can reach an unlimited audience and the entry costs are pretty much next to nothing.  Compare this to any other business and there simply is no comparison.  This opportunity that is in right in front of both you and I has never been seen before in our lifetime but I suspect there’s a part of you that actually does know that, and it will never be seen again.

Now if you’re familiar with Robert Kiyosaki and his books on success, he always says that the way to success is to stand in front of a trend.  We are all in front of the biggest trend we will ever see.  My question to you therefore is, what are you going to do about it?  Are you going to sit there and let it pass and in a few years from now turn round and say “oh, I should have got involved” or are you going to dive in despite having some fears, which I’m sure you do have, and actually get involved?

Can a Beginner Really Make Money Online?

YES, YES, YES!  Like any business though, there will be a certain number of new skills you will have to learn first.  For some reason, the web has got a kind of reputation of being really quick and you don’t have to do any work.  That is not strictly true, it’s not particularly quick, and it’s not particularly easy.  Great incomes can be made however, but only AFTER a new Skillset is learnt.

The problem or difficulty facing most people starting out online is that all these new skills are more of less thrown at you at once and we end up with ‘information overload’.  It’s at this point that many people give up, they tell themselves it’s not for them, it’s too difficult, they don’t have the skills to make money online.

What I’d like to do now is to take these new skills and break them down.  The new skills you will need to get comfortable with are:

  • Correct mindset
  • Simple web skills – get over that web fear
  • How to create a webpage
  • How to upload
  • Autoresponders
  • How to generate traffic

The very definition of a skill is that it can be learnt, that is what a skill is.  Just think of a baby trying to walk, takes its first steps then falls down.  Mother then says out loud “oh well, that’s it, this one’s never going to be a walker”.  No, the baby is developing a skill that needs to be perfected and the only way this is going to happen is to take a few bumps along the way, get frustrated but the baby never gives up.  You are a baby in the world of internet marketing, you will take many bumps along the way, you will probably want to tear your hair out in frustration but what you must NEVER do is GIVE UP.

Website versus webpage – what is the difference?

A Website is an online presence and it doesn’t matter what the content is for it as long as there is something online.  Every website has a domain name, and this is similar to a book having a title, your website has a title referred to as a domain name.

Although you may only have one domain name, every website can have different pages. These are known as WebPages.   Using the book analogy again, this is like hundreds of pages within the book but they all come under the one title.  A website can have hundreds, even thousands of pages all under the one domain name.

Creating a webpage – some things to note

You need an html editor and I use Kompozer, it is free to download and very simple to use.  It has a WYSIWYG (what you see is what you get) format, so it is very similar to putting together a word document.

A Home Page is the page that visitors see when they type in your domain name, it is your main page of your website and in the html editor it is entitled the index.html page.  You will physically save it as index.html when you are working on your home page in Kompozer.

If you have a second page you are working on in Kompozer, this must be given a different title, remember it is only your home page that you save as index.html.  An example of a page you may want to include in your website is an ‘about me’ page.  When you save this unnamed page in Kompozer as this title you must not include any spaces, for example you must save it as aboutme.html.  If you look at my blog site you will see I have different pages set up there – http://www.businessmentorblog.com.  Try clicking on the different pages and watch in the address bar when you do so and you will see how businessmentorblog.com is what would be my index.html page and I have saved the other pages as different headings.

To go straight to a webpage within your website, you simply type in the main domain name followed by a / and then the name of the page you want to go to.

Why not start right here, right now.  Enter your details in the box there at the top right hand side of my page and just see what this new online world has waiting for you.

Brick wall ahead – non techie about to come crashing through!

I’ve gained so much technical knowledge these last 6 months or so now that I think I get a wee bit carried away with myself and sometimes I think I’m a lot better than I really am.  I try and be too adventurous and it always comes back to bite me on the proverbial.

What I’ve been trying to do for the last xx hours is something that probably sounds really simple to some people and it is to do with setting up accounts.  It was in place, or so I thought until I went to move some accounts around and realised I hadn’t quite got it right with one of them in the first place.  In the end I got so frustrated with trying to backtrack etc, I just closed the account and opened a new one.

Do you ever find yourself doing that, taking the long way round things when a really simple solution is staring you straight in the face?  Pragmatism is a large part of my personality and most pragmatists don’t take time to read instructions, they just plough straight in.  Well that is me over and over, and I never learn.  It doesn’t always result in errors but when it does, I would give anything to be the opposite type of personality and be a reflector.  Someone who doesn’t make decisions quickly but takes lots and lots of time to evaluate, to weigh up all the pros and cons and then takes things one baby step at a time.

So, that’s where I’m at right now.

On the positive side, I attended a fantastic webinar with our marketing group tonight and learned of really exciting things happening.  I’m always amazed at how we never sit still, there’s always some other high money making venture waiting to be thrust into our laps.

Tonight was extra exciting though – not only is there some really HOT STUFF coming our way but we are putting on a timebound promotion where people can try before they buy with all our marketing and coaching club.  All this for just $1 - I just can’t see how it is possible but if that’s what the boss says, that’s what we can offer.  I just wish I had this opportunity to access the best training materials and make lots of money for just $1 – I would have been laughing all the way to the bank.

So, here it is - grab it while you can because it won’t be there forever and could be taken down at any time.

Out with the Old and in with the New – Reflection of an Internet Marketer

As we get towards the end of 2009, I thought I’d take a bit of time to reflect on where I’m at personally in comparison to this time last year.

At the end of last year and having worked on an extremely demanding and mentally draining task in my corporate role, I was in work and thinking “I need another huge challenge similar to that, I need to be working pro-actively, making decisions, devising strategic plans and working alongside my fantastic team to deliver outstanding results.

It didn’t happen and much as I tried to be pro-active and forward thinking, proposing several suggestions based on sound business sense and customer service, others who needed to endorse the proposed changes were much more risk averse than I was.

Working in career guidance we teach a model called the alignment model and this basically outlines that your needs and wants have to be in alignment with the organisation you work for.  If you are out of alignment then you need to either find that motivator, that driver outside of work to feel fulfilled, or you need to look for another job.

I didn’t want to look for another job because I really love and believe in what I do, I work alongside a fantastic team who are well motivate, embrace change and constantly come up with new and exciting ideas that we discuss then implement.

So what did I do?  Well I found the challenge I was seeking by joining a Home Business opportunity with the full intention of making it a success and eventually working from home full-time.

I have to say however, I had absolutely no idea about internet marketing or how to make money online.  I knew how to surf the net and send email but that really was about the extent of it.  Now I have so much learning under my belt, I amaze myself sometimes by things I do know but thought I didn’t if that makes sense.

5 months down the road and I’m still working in my management role and running my business part-time.  That however is my choice.  Financially I could leave now but something inside of me is saying “don’t do it just yet”.

You see, I still have lots I want to do in my job, changes I want to see implemented, some of which I have personally proposed and many of these will happen in 2010.  I also don’t feel I’m ready to leave the team and sit at home on my own.  Although I love to work on my own at times, I also enjoy going to work in the morning, having a laugh with the others and seeing great results every day.

If you’re reading this blog post and you are working in a position that often leaves you unfulfilled, why not consider doing what I did and finding that challenge in something else.  You definitely won’t regret it, that’s for sure and may find like I did, that this is something I should have done years ago.

If you want to get started, just fill in your details at the top of this post and I’ll help you get started on your road to financial freedom (if that’s what you want) or get you to a point where YOU can sack YOUR BOSS!  How good would that feel?

As I sign off now with only 3 days left of this old year, I have to say it’s been fantastic, rewarding, challenging at times but just like any other year I have had, I wouldn’t have changed anything.  Everything I do and have done has been for a reason and it’s all been worthwhile.

Every day’s a school day and a day you haven’t learned something new, is a day wasted!

How to generate FREE site traffic using Yahoo Answers

If you were aware that Yahoo Answers has a user base of more than 21 million unique users in the US alone and over 90 million worldwide, would you not be intrigued to find out what it is all about?  If you also knew that it is one of the most effective and simplest methods of increasing your website traffic for free, would you not want to be a part of it?

One of the easiest ways to drive free traffic to your site is through Yahoo Answers and for some reason; it is one of the most overlooked methods in the strategies of many Internet Marketers.

Step 1

You will need to sign up at http://answers.yahoo.com although if you already have a current Yahoo messenger account, you will be able to create an account using that ID.  The author has no monetary link to this site; the link is added to increase value within this article.

Step 2

Complete your Profile.  Once logged in you can create or edit your profile and take the time to fill out as much information as you would like others to see then save this information.  Yahoo Answer members can contact you via messenger if you have this option enabled or through email.  You  have the choice however, of not allowing any private contact other than your responses to the questions you answer.

You will want to brand yourself so it is suggested that you upload a photograph and it’s an effective way to make your profile more memorable as this picture will appear alongside your answers.

Step 3

Take time to look over the site, looking at the types of questions asked.  On the left hand side of the main page you will see a list of categories and it is within these that questions are posted according to their subject matter.  To help increase the free traffic to your site, you will only choose those categories that relate to your niche industry.  Some of the categories listed (in alphabetical order) are:

Arts & Humanities, Beauty & Style, Business & Finance, Cars & Transportation, Computers & Internet, Consumer Electronics, Dining Out, Education & Reference

How to Promote Your Product

Before you start answering questions you should have a good idea as to what you plan on promoting.  You should never go into Yahoo Answers with the sole aim of promoting your product.  Instead focus on adding value, people have posted questions on there because they are looking for solutions.  If your product happens to be a possible solution for them, that is when you post your link.  Your link goes in the Source box at the end of your answer and not within the main body of your response.

This is how you get free traffic to your site; it is a simple but effective way to promote your websites and direct people to find out more about the topic of their question.

Step 4

It is important that you answer questions as thoroughly as you can and at all costs avoid spamming your websites within answers when there is no relevance for this.  If you need to do some research to help someone out, then this is what you should do.  It is all about adding value, building a credible presence and aiming for your answer to be voted a ‘Top Answer’.  This is how Yahoo Answers works; the person who posted the question will choose what they consider to be the Top Answer and the responder then earns a further 10 points.  It is worthwhile spending some time in the early stages to look over some resolved questions (those that have top answers voted) and see the different ways that people answer the questions to earn this prestigious position.

Step 5

No Spamming.  If you do this, you run the chance of not receiving any votes and your answer may be removed completely.  You want to build up a credible presence by giving lots of content in your answers and whilst aiming to promote your site, focus first and foremost on giving good content.

WATCH THISHow to Get FREE Traffic using Yahoo Answers video that will give you a walkthrough on what Yahoo Answers is all about.

If you would like to learn more about this and other FREE traffic sites, sign up on the right of the page here, grab the FREE eBook and this will be followed by a series of 26 Internet Marketing videos (valued at $197) but yours for FREE.  These videos were designed and delivered by one of the TOP Gurus within Internet Marketing and he takes you by the hand to making great money online.

The #1 Secret as to why 97% of people fail to make money online

Making money online is the ultimate goal of every internet marketer whether you are marketing affiliate products or running a business opportunity.  What is it then that makes 3% of people hugely successful whilst others can only look on in envy?

Why do so many people fail?

In summary, the answer is that ‘97% of people marketing online have no real idea of what they should be doing’.  If you are one of the 3% of people that are really making money online, then this article will resonate with you.  If on the other hand, you are with the majority, then what you will read here should, if you want to change the statistics, really make you think and operate differently.

The main reason I did so well in such a short space of time was that I focussed on getting the basics right, the fundamentals and completely took my eye off what is most people’s focus, making lots of money in as short a time as possible.

How do I do it the right way?

To make money online, you need to follow systems that work and replicate them.  Innovation is also great and welcomed but if you continue to build castles in the air with very little or no foundations, the sustainability of your business is at risk.

The success of any online marketing business is building a list and makes all the difference between failure and continued success online.

Any successful online business works in basically the same way – a website is created and focussed on the niche industry you are marketing.  You then GIVE SOMETHING AWAY FOR FREE in order to build your list.  This is THE most important step that many people (97%) miss out on because they are too focussed on trying to make immediate sales and it just does not work, well not long-term anyhow.

Once you have that list, you need to nurture a relationship with them.  You need to always under promise and over deliver each and every time you are in contact with them.  You need to provide information of value to them and if, after a period of time, this value is in the form of your products, then you market them to your list. 

By nurturing a relationship with your list, you get to know them; you get a feel for what they are looking for – remember the basic rule of economics, demand and supply.  If they need something to move their business forward and you happen to have that product, then at this point you sell it to them whilst outlining the value it will bring to them.

Once you understand the power of building a list first and building a relationship with that list BEFORE you do any selling to them (treat people as people, not walking ATMs) then you will succeed in your online business and make lots of money online.

Would you like to learn these strategies and follow some very simple but really effective strategies?  Sign up on this page here to receive your first FREE gift from me and there are many more to follow, I give you that guarantee!

5 money making niches for 2010 and how you can get the edge

5 money making niches for 2010 and how you can get the edge

Doing extensive research into what is happening in the world of online marketing has led to 5 main areas that are displaying rapid growth and these are:

  1. Education
  2. Health & Wellness
  3. Booze
  4. Local, local, local
  5. Pets

People ask the question “is there any niches that are too saturated” and that is a very good question.   If you do your research thoroughly and you find that questions relating to a particular niche are continuing to crop up often in various forums or search engines, then you have your answer right there.

The next question you may ask is “should I go wide or deep into the niche”?  Going deep would be something like taking a niche market and targeting it towards a particular group of society, for example ‘Health & Nutrition for older people’ and that would be called going deep in one market.

Going wide would mean doing a little bit in Booze, a little bit in Pets, a little bit in Education and so on.

3 main benefits of Niche Marketing

  • Much less competition – you can own and dominate a particular niche subject
  • Subject expert – owning a niche means you become that person that everyone goes to for their solutions.  More people will seek you out rather than your competitors
  • Faster results – it doesn’t take long to rank well for niche related keywords

If you specialise in one particular area, it doesn’t take long at all to rank really well with the search engines.

Finding a niche and how you can get the edge

Go into discussion forums and find out what the top questions are – note how many  replies there are to each question, note how many times each question has been viewed.  Focus also on the answers that other people are providing to the questions.

One idea from there is that you do extensive research and create an eBook that in turn answers all the questions that people are asking.  I must emphasise at this point that you should never plagiarise anyone else’s efforts.  The content of the book must be in your own words and based on your research findings.

The first step is being able to build a product that people are willing to pay for and that answers their question.

How can I find forums to do research on?

If you go to big-board.com you will find there a directory of message boards that tell you how many posts each forum has and how many members, the more posts, the more active, the more people there are, the more answers you can get to questions relating to your particular niche.

Big-board does not necessarily list all the forums that are out there so what you could also do is go to Google and search for ‘your keyword forum’, for example ‘Honda car forum’ and put this in quotes.  This will provide a ton more message forums within your niche.

You don’t want to get involved with a forum that has only a few posts and even less members as this will get you nowhere.

Another great source of niches is called ‘Top Site’ and one in particular is called Squidoo.   Given that there are thousands of people on Squidoo daily, being ranked in the Top 100 is a big deal.

Another great source of information is hubpages.com and every day they have what is known as Featured Hub.   Hubs are just very simple web pages that people have made that explain how to do something or something they recommend, things like that.  Like Squidoo, you can search hub pages by category.

There’s nothing about hub pages that appears to rate one more highly than the others, the top one changes every day so if you see one that is of interest, make a note because it will soon be gone.

If all the above has given you food for thought, why not sign up here and start BUILDING A WEBSITE.  You will receive a FREE copy of ‘Create Your Own Website by 3.45 this afternoon’.