Making money online is a skill and just like any other skill in life, it CAN be taught. Many people online teach how to make money, or claim to teach this but what they are doing in effect is trying to sell lame products.
How do you actually make money online?
Similar to any offline business, there is a system to success, it is no good starting out in a web business ‘hoping’ and ‘wishing’ and sitting with fingers crossed; there is a process to learn and you need to learn what this process is.
Does this process take time to learn? Yes it does and it took me 5-6 months to really learn what it was all about. Does it work? You bet it does but you really do need to know what you are doing if you want to build a sustainable business and you are in it for the long haul.
4 main elements to online success
Basically there are 4 main elements, all equally vital to online success and these are: Having the correct attitude, the right mindset
- Knowing some simple web skills
- Having a product(s) (be it yours or someone elses)
- Having the skills to market your product
You have the correct mindset already if you are reading this article, because it means you are interested in, or are considering moving towards an online business.
If you are serious about wanting to make money online and you have a fear of the web, you need to get over this. I am sure 99% of people have this fear when they first start off and I was no different.
Products – this is where I see a lot of people make mistakes. A large majority of new marketers will spend hundreds, if not thousands of dollars buying a vast range of products from experienced marketers with great promises of ‘riches’ by simply selling them on. What happens in many cases are these products, be they DVDs, CD ROMs or elearning materials end up gathering dust under the bed, in the garage or sitting on a computer hard drive and never opened up. Why is this? It is because most people do not know WHAT to actually do with the products.
Do you know how the majority of people make their money online? They sell directly to their own list. This means they sell directly to people who are already on their database. How do they get people on this database? Well they work very hard to capture our details when we first visit their website, we enter our name and email and we are entered straight into the marketers’ list or database.
How do they make money from their list?
The marketers spend a lot of time and energy into building their list by sending out regular emails talking about themselves and offering value to the people on their list by way of free products etc. They start to build up respect and trust with the people on their lists and then every time they have a product, they send out an email to this list. Because they have spent time cultivating and building a relationship with their list, it normally always results in a sale. You will hear the saying time and time again in internet marketing “the money is in the list” and this is absolutely true.
I see many newcomers to the industry make the same mistake in believing that simply having a product online will result in sales. This may have been true some 8 or 9 years ago but no more.
Common mistakes made
As outlined above, many people misled into the industry believing they will make their fortune overnight become rapidly disillusioned. Their initial all important enthusiasm (correct mindset and attitude) gets slowly chipped away. Goodbye excitement quickly changes to hello resentment and they will start to say things like “the web is a con; you can’t make any money on it….” Well, yes you can but you need to know WHAT and HOW you should be working your business.
The successful online marketers today work smarter, not necessarily harder but smarter. By that I mean they focus on building their lists. This business is a marathon and not a sprint. You may be excited to get you site online and let everyone know about your product and this is great; this enthusiasm is encouraged and supported.
However, if you could just slightly change your thinking to concentrate, at least for a while on simply building a list, this will probably be the one defining element that will separate you from the majority of people who do NOT make money online.
In summary, the three most important elements to your business are:
- Building your list
- List building
- Building your list
There is a HUGE difference between having a website and having a business. Whilst you do need a website, there are thousands if not millions of websites out there not making money. Therefore having a website is not having a web business.
Having a product is also NOT a business, again there are hundreds of thousands of websites that have a product but make no money.
So, to finish off, what is the key to having a successful online web business? The answer………Customers - or in other words ‘YOUR LIST’.
Want to work with me and start off the RIGHT way? Just enter your details on the right hand side of the page here and get lots of FREE information that will start you off, and more importantly make sure you STAY on the path to MAKING MONEY ONLINE.
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