2 simple words that will guarantee success in Internet Marketing

Do you look in the mirror every morning and like what you see? Do you see someone who has achieved or do you see someone who is always in pursuit of that next best thing but rarely gets there? What about your achievements, successes and things that haven’t gone so great for you – well to be frank, the buck stops with that person who is looking out at you from that mirror.

Just Do It!

Once you begin to really take responsibility for how you want your life to be, then that is when wonderful things start to happen. There are 2 simple words that will determine whether you get there or not. The first of these words is BUSY – yes, that’s right. How often have you used this word to stop you doing something you really know you should be doing?
I often used that word as some way of avoiding what I really should be doing, I would be ‘busy’ on some of the social networking sites convincing myself that somehow this was productive to my online business. Yes it was, but nowhere near as productive as I could have been had I taken ACTION, the second of these 2 simple words.

I knew I needed to have focus and that focus needed to manifest itself into action. Let us study both of these words for just a second in the context solely of internet marketing:

2 words explained

BUSY – being too busy doing the wrong things will do nothing to drive your business forward. Whilst it may be wonderful to spend time looking at others’ perceived online successes, this is doing nothing for you and you are losing money every minute you are ‘busy’ doing this.

ACTION on the other hand is doing what needs to be done to drive your business forward and you are making money whilst doing so. You can also take pleasure in striking actions from your ‘to do’ list each day and preparing your action list for the next day. Action will turn your dreams into a reality, being forever ‘busy’ will ensure they remain just that – a dream!

What intrigued me when I first started online is that I knew I was procrastinating, avoiding, being busy – call it what you will but what was that part of my brain that convinced me I was ‘busy’ all the time when in effect I was achieving nothing.  Whilst in normal terms, ‘being busy’ and ‘taking action’ may equate to one and the same, in the world of online business, there is a huge difference.

The funny thing about both these simple words is that almost every online marketer knows the difference and can easily see it in others.   Why is it so difficult then for us to see it in ourselves?    I’ll use a simple analogy of a smoker.  They know this habit is a bad one but they persist with it – they also know the damage that their passive smoking can inflict on others – but they continue to do it. They know fully what the long term results will be but they persevere with their bad habit.

So too will being ‘BUSY’, it will just eat away at you and in the long term all you will have will be broken dreams.

Busy people will have no end of explanations for why they did or did not do something.

What to do to avoid the ‘busy’ syndrome and get some ‘action’ into your business

• Firstly, do not go near your emails or any social networking site when you first switch on your PC.
• Have a list at your side and write down 5 things each evening you must do the next day
• When you switch on your PC start at #1 on your list and work through all 5 crossing off as you do them
• once this is done, allow yourself some time on the social networking sites because these are important to internet marketers but strictly limit yourself and go on there with a clear purpose
• The same applies to the forums – allow a time and when that time is up – LEAVE the forums

You will face some setbacks and when you do, the question to ask yourself is this “are my goals and dreams worth trying to get over this hurdle?” If the answer is a resounding “YES”, then take ACTION. If your answer is a defeatist “NO”, then you need to have a bigger dream

A dream without an action plan is just that – a dream and it will never be anything more unless you take those vital action steps to make things happen.

Change is Good……You Go First, by Mac Anderson and Tom Feltenstein

“Change What Needs Changing, Not What’s Easy”

This is an excerpt from a book entitled ‘Change is Good, You Go First’ by the authors highlighted in the title.   I particularly liked the message I took after reading it and thought others may enjoy it also.

A few years ago, British Rail had a real fall-off in business. Looking for marketing answers, they went searching for a new ad agency – one that could deliver an ad campaign that would bring their customers back.

When the British Rail executives went to the offices of a prominent London ad agency to discuss their needs, they were met by a very rude receptionist, who insisted that they wait.

Finally, an unkempt person led them to a conference room – a dirty, scruffy room cluttered with plates of stale food. The executives were again, left to wait. A few agency people drifted in and out of the room, basically ignoring the executives who grew impatient by the minute. When the execs tried to ask what was going on, the agency people brushed them off and went about their work.

Eventually, the execs had enough. As they angrily started to get up, completely disgusted with the way they’d been treated, one of the agency people finally showed up.

“Gentlemen,” he said, “your treatment here at our Agency is not typical of how we treat our clients – in fact, we’ve gone out of our way to stage this meeting for you. We’ve behaved this way to point out to you what it’s like to be a customer of British Rail. Your real problem at British Rail isn’t your advertising, it’s your people. We suggest you let us address your employee attitude problem before we attempt to change your advertising.”

The British Rail executives were shocked – but the agency got the account! The agency had the remarkable conviction to point out the problem because it knew exactly what needed to change.

As Yogi Berra once said…

“Before we build a better mousetrap,
We need to find out if there are any mice out there.”

I found many similarities in what I read with what I and every other internet marketer is trying to achieve.  How do you treat your customers?  Are they valuable to you and your imminent success?  Of course they are because withouth them we have no business.

What I have always strived to do in any business I am in is first and foremost to find out what it is my customers are wanting and then I supply it.  If I personally can’t supply it, I will research and find someone who can so I will always look for a solution.

It can be very easy to become complacent, you make a few sales and that is the done deal – I don’t think it is at all, it is only the beginning of your journey with that person.  Continue to under promise and over deliver and you will have a customer for life!

Working at home in my own business, I know that my overall success or failure is solely down to me and how I treat people.  By continuing to value each and every person I come into contact with, I quickly built up a reputation as someone of trust, integrity and honesty and I really could not and would not work any other way.

If you too share similar values to me and want to change your life, then why not get in touch.  Simply enter your details at the top of this page, get a FREE eBook in the process and I’ll see you on the other side.